Overview
Purpose
The purpose of this site is to market the Salmon River Whitewater Rafting company. It will do so by providing detailed information such as pricing, and what to expect on your adventure. Each adventure will be described in detail including state of the art equipment, location and what to expect. It will also provide information about the experience of the staff in taking out groups for rafting. Staff members will have bios so customers will feel comfortable and safe.
Audience
The ideal customer for Dry Oar are athletic families, individuals and groups looking for an outdoor adventure that will bring them closer to nature and each other. It is ideal for clubs, teams, business groups, families and individuals. Customer looking for a growth experience and enjoy being challenged will want experienced guides and safe equipment.
Persona 1 - John Porter
John is a 30 year old project manager for an identity managment team that works at different locations and time zones. He is looking for a corporate retreat for his team to create unity. He is looking for an activity that will push team members out of their comfort zone and create a bond. His team does not do much outdoors, so he wants to make sure he chooses an adventure that is not beyond anyones skill level.
Persona 2 - LiliAnne Coury
LiliAnne is 38, a stay at home mom is in charge of her family reunion this year. She is looking for an activity that will be exciting and appeal to a variety of ages. One of the things she is looking for is a photo opportunity. She loves sharing photos online and wants an adventure that has professional photography available to capture the moment. She wants something that is affordable, but not so affordable that it is not memorable.
Branding
Website Logo
Style Guide
Color Palette
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #F2F2F2 | #A60303 | #0D0D0D | #BF1534 |
Typography
Header Font: Playfair Display
This font conveys movement and excitement. Limitless Discovery will overlay a picture of the rapids.
Heading Font: Montserrat Bold
Paragraph Font: Montserrat Regular
Headings will be differentiated from paragraphs by color, size and weight rather than a different font. This provides easy readability, grabs attention and has a clean look.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
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Wireframes
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